Meet the team behind our family run business . . .


Daniel Lobato, Founder & Lead Designer

Daniel Lobato, an esteemed RIBA Chartered Architect who has worked for practices all over the world, including Foster & Partners in London and Nation Viney in Sydney, is the founder and director of Made in Ply Ltd (formerly Custom Desk LTD).

After struggling to find a desk to fit his home office, Daniel designed and commissioned a bespoke desk himself. Delighted with the result, he decided to make a customisable product available for other like-minded people who want to maximise their workspace without compromising style or quality. Made in Ply now supply our iconic customised desks, along with a range of other plywood furniture products, for homes and offices across the UK.

Daniel remains the lead designer of the family-run business, utilising his architectural skills to design exclusive products and layouts for customers homes and offices. He has an uncompromising attention to detail and clean lines, and applies this thinking to all of his concepts. 

All of our plywood furniture products are manufactured in the South West of the UK, made to the highest quality.

Joanna Lobato, Sales Director

Daniel’s wife Joanna leads the admin and sales team for Made in Ply. Just like Daniel, Joanna is passionate about minimal design and architecture, and values living in clean, functional spaces that reflect one’s personality and enhance lifestyle.

Chris Godbolt, Head of Production

Chris runs the workshop for Made in Ply. As zealous as Daniel about detail, he uses CNC manufacturing to ensure he cuts products to spec, in the high-quality manner Made in Ply demands.

Olivia Croce, Head of Logistics

Olivia runs the admin and logistics for Made in Ply. She organises all the various parts for your order and ensures delivery happens on time.


Our Mission

Our ethos is simple: to make high-quality furniture that fits. Pre-designed plywood products in any size. Minimal, functional and beautiful: these are the key principles behind all of our designs. All products are made-to-measure and designed with easy self-assembly in mind, which enables us to ship our products across the whole of the UK.

Our exciting range of products provides endless possibilities whilst keeping a unified theme across the client’s design/project. Our timeless products are suitable for both small residential to large commercial spaces and everything in between.

Giving Back

In today’s world, we believe it is vital to give back, and make philanthropy a key part of our day-to-day operations. Our designs enable one to live harmoniously in their home or office space; a scaled-down version of our hope that the planet as a whole can drive toward harmony.

To this end, for every desk bought, we will plant a tree. We are excited to work alongside One Tree Planted on this endeavour, and you can read more about our plant a tree scheme here.